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Agentic Payment Infrastructure and New Revenue Models for Content Publishers

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When it comes to digital content, reach used to be king. Then revenue entered the conversation.

Companies like Substack and Patreon made revenue and subscriptions a first-class primitive. Companies like Medium followed, and Twitch followed. Now we’re seeing YouTube, Reddit, X, and others experiment with different models of integrated monetization.

Now, with AI training on and inferring from content, credit and compensation are front and center.

The opportunity is not about squeezing more out of the same revenue model. It’s about unlocking new ones.

The future of content publishing needs configurable revenue models, not just policy toggles

Medium’s latest update frames the problem well around 3Cs and their AI strategy: C onsent, C redit, and C ompensation.