Google officially announces that ads will be included in AI Mode search results
Built with Gemini, we're testing new ad formats in Search and expanding our Direct Offers pilot to help brands connect with consumers.
Google is integrating Gemini into Search to provide conversational, AI-driven ad experiences that offer product guidance and transparent explanations. You can now use new formats like Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads to connect with customers through real-time, personalized advice. To prepare, ensure your campaigns are set up with Performance Max and AI Max tools to take full advantage of these upcoming features.
Google’s "A new generation of ads for the AI era of Search" introduces smarter ads. New AI-powered ads use Gemini to provide helpful, relevant product details for your searches. Conversational ads and highlighted answers give you direct, personalized advice while you research products. New shopping features and chat agents help you make confident buying decisions much faster. Expanded direct offers now include native checkout and travel deals to simplify your shopping.
Google is updating its ads to work better with AI. These new ads use Gemini to answer your specific questions and explain why a product might be right for you. You’ll see these helpful suggestions while you search or shop online. They’re designed to make finding what you need faster and easier.
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People come to Google to research complex topics and discover products and services that fit their needs. As the Search experience becomes smarter and more conversational, we’re using Gemini models to experiment with new ad experiences designed to provide engaging, helpful answers that connect people with businesses.