Sonos Ace Ultra, Beam Ultra, Sonos Fabric, and a New App: Everything Sonos Just Announced
Sonos is cramming AI into its software because it’s “very hot these days.” The new features, which include agentic automation, are opt-in.
Sonos has a new app. Stop me if you’ve heard this one before .
The smart speaker company , long a darling of the audio industry, undid much of the goodwill it earned with its multiroom speakers through a bevy of software updates that broke its app in 2024. Almost all app users hated it , citing the loss of features like volume control and accessibility tools meant to help blind people use the wireless speaker system. Sonos eventually owned up to the mistake , considered bringing back the old app again, then booted its CEO and marched its new leaders out to apologize profusely to win back the company’s furious customers.
Now, Sonos says it has a brand-new app update, infused with lots of generative AI features . The company also announced a new soundbar and its second pair of over-the-ear headphones. Sonos representatives say it doesn’t want to be seen as a speaker company anymore, but as something bigger and more holistic.
“For years people have been seeing us as a speaker company,” says Brandon Holley, the interim hardware lead at Sonos. “What we actually are is an audio operating system.”
The company is calling that operating system Sonos 27, and it manifests in a few ways. First and foremost: updates to the Sonos app.
Sonos knows that the words “new Sonos app” might strike fear in the hearts of its users.
