Muse, Meta’s New Personal AI Agent, Needs You to Trust It
Designed to compete with OpenClaw and Instinct, the company says Muse can do everything from sell your car to book you a plane ticket.
Meta announced Tuesday the release of Muse, a personal AI agent that people can message to automate digital tasks in a secure cloud environment, all while relying on security and privacy that the company says is “built into it” from the start.
Meta says Muse is rolling out today for iOS and Android users in a dedicated Muse app, as well as the website Muse.ai. The company also says users can directly message Muse in WhatsApp to interact with the agent. Meta says users of its AI glasses will soon be able to interact with its Muse agent as well. Meta says people can try out Muse for free, but users who want to automate lots of digital tasks will need one of the company’s AI subscription plans.
Muse is Meta’s latest attempt to compete with viral AI agents such as OpenClaw and Instinct , which users can message with to automate digital tasks. Muse is a product of Meta Superintelligence Labs , the AI unit CEO Mark Zuckerberg formed roughly a year ago to catch up with OpenAI and Anthropic, offering some researchers eye-popping compensation packages to join. The unit was built on the belief that AI agents will transform how everyday users navigate the internet, as well as Meta’s products.
WIRED previously reported that Meta has been testing Muse internally under the codename “ Hatch ,” and that employees have been using it to autonomously operate third-party applications and browse the web on their behalf.
Meta claims in a blog post that anyone can use Muse out of the box, and that the product was designed “so there’s no learning curve.” The company says users can prompt Muse in natural language, and the agent will work on its own to send emails, book travel, or even help sell a car on a user’s behalf.
Muse is also capable of making purchases on behalf of users, checking out using special payment infrastructure designed by Stripe. The payment tool, which Stripe calls Link, issues a single-use card number so that agents aren’t going around entering a person’s real financial information across the internet. Meta says Muse is the first AI agent covered by Link’s purchase protections for agents, which guarantees no-fee returns.
