Disney partners with TikTok to offer creator content on its app
Disney and TikTok are teaming up to let users create short-form videos that draw on the entertainment giant's large stable of movies and TV shows.
Updated on: August 5, 2026 / 10:36 AM EDT / CBS News
The Walt Disney Company and TikTok on Wednesday announced a deal that will allow content creators to make videos featuring characters from Disney brands such as Marvel, Pixar and Star Wars.
That short-form content will be shared across TikTok and on Vert, a vertical video feed on the Disney+ streaming app, the companies said in what they described as a "first-of-its-kind global deal."
A pilot program for the videos will roll out in the coming months and then spread to other markets. TikTok creators will have access to a large library of Disney content, including hundreds of films and TV shows, the companies said.
In a statement announcing the partnership , Asad Ayaz, chief marketing and brand officer for Disney, said the deal will give "creators a bigger stage to share what they've made, and audiences more to discover on Disney+ every day."
The deal highlights the growing importance of user-created content in entertainment. For Disney, it presents an opportunity to expand its audience and drive online engagement, particularly among younger Americans. In a May call with Wall Street analysts, Disney CEO Josh D'Amaro said short-form content is something the company is "actively leaning into."