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The French fashion house is today the world's largest luxury brand. "Sunday Morning" talks with artistic director Nicolas Ghesquière, who is shaping the future of Louis Vuitton by designing the unexpected.

Inside a modest building outside Paris, you'll find a museum of sorts, where more than a century of treasures are carefully stored and preserved. "It's intimidating," said Nicolas Ghesquière. "But here, it is always where you can find secrets."

Those secrets are in the hands of Ghesquière, the designer shaping the French fashion house Louis Vuitton.

"The story of Louis Vuitton itself is innovation," he said. "The man was the innovator in his process, in his development."

Louis Vuitton was born in 1821. The young French trunk-maker built a company on a simple idea: A flat, stackable trunk. It replaced the old rounded tops, and revolutionized travel.

Vuitton's luggage would become a status symbol.

"I'm fascinated that the first was function, and then, of course, this absolutely exquisite elaboration, that define what is luxury," Ghesquière said. "It's what we do; it's that balance between function, craftmanship, and in the same time looking forward for new ideas and innovation."