The New Career Path: Joining a 0% Grower. Maybe For Many, It’s Better.
So there’s a new option for seasoned B2B execs now: join something growing … 0%. Ok maybe 0%-10%, let’s call it. This sounds a little wacky described as a career choice. But it’s something some execs have always quietly done, and there are more and more of these roles every quarter. Depending on who’s counting, there are somewhere between 1,400 and 1,700 unicorns in the world right now. Hurun’s 2026 index put the number at 1,603. CB Insights lists closer to 1,400. Eqvista counts over 1,700. A big share of them were minted in 2021 and 2022, and a big share of those aren’t really growing anymore. They also aren’t shrinking. Many are cash flow positive, and growing 0%-10%. Even just “growing” 0% can be real work, after churn. And they still need CROs. CMOs. VPs of Customer Success. Heads of Product. All of it. Because it actually is real work to grow 0%. If you aren’t otherwise growing, and especially, if you aren’t really adding any new customers. Take a $150M ARR B2B company with