Peacock raises prices by 18 percent after becoming profitable
For the fourth time in four years, Peacock has raised its prices. The Select plan, which has ads and doesn’t include sports, movies, or Peacock originals, went from $8/month to $9/month. The monthly fee for the standard ad plan (Premium) went from $11/month to $13/month, and the ad-free plan (Premium Plus) went from $17/month to $20/month. Annual pricing, as previously, offers 12 months for the price of 10 months. Peacock’s previous price hike was in July 2025, when the middle tier (with ads) went from $8/month to $11/month, and the ad-free plan increased from $14 to $17. Peacock also raised prices in July 2024 and August 2023. NBCUniversal launched the service in 2020. Read full article Comments
For the fourth time in four years, Peacock has raised its prices.
The Select plan, which has ads and doesn’t include sports, movies, or Peacock originals, went from $8/month to $9/month. The monthly fee for the standard ad plan (Premium) went from $11/month to $13/month, and the ad-free plan (Premium Plus) went from $17/month to $20/month. Annual pricing, as previously, offers 12 months for the price of 10 months.
Peacock’s quarterly profitability isn’t guaranteed.
The streaming service turned its first quarterly profit in Q2 2026 with $189 million in adjusted EBITDA. During that quarter, Peacock saw revenue from subscriptions increase over 50 percent and advertising revenue rise nearly 70 percent, Comcast CFO Jason Armstrong said during a call with investors in July, according to a transcript .
Peacock also gained 2 million subscribers in Q2 and now has 48 million.
