Ads and tracking infiltrated TVs. Now they're coming for monitors.
Ads and tracking have turned TVs into privacy nightmares . Both are so widespread among smart TVs that I’ve written a guide for avoiding them . One recommendation in that guide is to use a computer monitor. But in recent years, monitors have become more capable of pushing ads and tracking users. Without more straightforward approaches from vendors, such as easily comprehensible privacy policies and avoiding inappropriate ads, monitors are dangerously encroaching into smart-TV-like territory. LG monitors’ McAfee ads LG lost some trust after a recent report that some of its monitors installed McAfee pop-up ads onto connected computers . Since at least 2024 , some of these displays installed an app, LG Monitor App Installer, onto connected computers under the cover of driver updates installed through Windows Update. Read full article Comments
Ads and tracking have turned TVs into privacy nightmares . Both are so widespread among smart TVs that I’ve written a guide for avoiding them . One recommendation in that guide is to use a computer monitor. But in recent years, monitors have become more capable of pushing ads and tracking users.
Without more straightforward approaches from vendors, such as easily comprehensible privacy policies and avoiding inappropriate ads, monitors are dangerously encroaching into smart-TV-like territory.
An LG spokesperson tells me that the point of LG Monitor App Installer is to “make related software available to help customers access monitor-specific features and functionality.” In practice, it has pushed software ads onto connected PCs.
Sure, the ads could potentially be relevant for LG monitor owners. The app has reportedly shown users occasional ads for LG software, like LG Switch and LG Dual Controller. But just because an app may be relevant doesn’t mean a monitor should force ads for it onto a connected device.
Microsoft has since forced LG to remove the McAfee ads. The clandestine manner in which LG monitors were installing ad-pushing software onto third-party devices, however, remains seriously concerning.
