Review: The iPhone 18 Pro is Apple's coolest smartphone (but only literally)
My daily driver is an iPhone 16 Pro, and I won’t be pulling the trigger this year, either. In fact, I think you’re still in great shape with your iPhone 15 Pro, if that’s what you have, provided your battery is still holding up.
Go further back than that, though, and all these little things start to accumulate into something enticing. That’s where we’re at, and that’s where we’ve been for a while now.
I wouldn’t go so far as to say the modern flagship smartphone is perfect in all respects; Apple and its competitors still find small ways to refine it and up the ante for specific types of users year after year, and I expect that to continue. And last year’s base iPhone 17 is still more than good enough for almost everybody.
But after almost two decades of competition and iteration, it’s at least directionally perfect. The basics are all here, and they don’t need to change. I wish the price hadn’t risen, but I suppose that’s the reality we live in right now.
If you want something new and flashy to impress your friends or to satisfy your brain with a novel experience, hold out for the iPhone Duo next month or venture into the slightly more energetic Android market. But if you just want a good phone that leverages all the latest technological progress without overdoing it for attention or progress’ sake, the iPhone Pro line is a good fit.
The good
- Greatly improved thermal management has added up over two generations
- Ditto for battery life
- Very strong graphics and AI performance
- New custom camera controls and photographic styles help you get (a little bit) out of the typical Apple-processed look
The bad
- Some might find it a little heavy
- This isn’t really a bad thing, but there’s not much here to excite you or to inspire an upgrade if you already own a recent iPhone
