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Ars Technica

Would you get tattooed just to interview at a 7-days-a-week AI startup?

Everyone knows that great gimmicks are the key to hiring top developers for your startup. That's why small AI startup LemonLime—which "optimizes your existing data to work with AI"—has so many of them. Want a job interview? Score a perfect 7/7 on the company's own " Is it a Lemon or a Lime? " game. Or—hear me out—get something permanently tattooed on your flesh. LemonLime has tried both tactics in the past few weeks. The tattoo stunt generated the most publicity, of course, much of it negative. According to a writeup in Inc., seven people took the deal and got tattooed with the LemonLime logo during a party. Read full article Comments

Everyone knows that great gimmicks are the key to hiring top developers for your startup.

That's why small AI startup LemonLime—which "optimizes your existing data to work with AI"—has so many of them. Want a job interview? Score a perfect 7/7 on the company's own " Is it a Lemon or a Lime? " game. Or—hear me out—get something permanently tattooed on your flesh.

LemonLime’s CEO got “carried away” with tattoo gimmick.

Backlash was immediate, and CEO Jordan Zietz has now copped to “poor judgement,” saying he “messed up” and got a little “carried away.”

LemonLime is a small company with a grindset mentality. If you think you’re going to work there and, say, “have free weekends,” you are fooling yourself. The “entire team shows up to the office 7 days a week,” Zietz wrote in a LinkedIn post two weeks ago .

By Nate Anderson
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